by Sherryl Clark
Course module outline
Unit 1: Making decisions
Why self-publish? To create a lasting achievement, break in to publishers, share specialised knowledge - the pros and cons of it all.
Unit 2: Planning well - the timeline
A 28 point review of project management - and ways to avoid the pitfalls.
Unit 3: The text - what goes inside
Fact checking, permissions, editors and line editors, indexes, even ISBN and bar codes.
Unit 4: The look of the book
Paper stock, binding, size, hardback or paperback and the all important cover design.
Unit 5: Problem solving - including the budget
How to find printers, avoid computer meltdowns, sell outside of bookshops and survive when you run over budget.
Unit 6: Printing quotes
Unit costs, print runs, stock and how can you tell a good printer?
Unit 7: Preparing for printing
Final proofreading, cover art work, choosing your printer and checking when the books arrive.
Unit 8: Publicity, the launch and marketing
Reviews, the launch guests and speakers, celebrations and the marketing from that day on!