by Jen McVeity
Want to learn more about Jen? Here's her website:
Course module outline
Unit 1: Sourcing Publishers - Four Great Ways
The biggest complaint by publishers is the number of inappropriate manuscripts. (e.g. love stories sent to the Reader's Digest.) Discover how to find the top publishers, get their submission guidelines and match your work to the right publishing house.
Unit 2: Manuscript Layout and What to Submit
What to put on the front page, easy layout guides, fonts, line spacing and packaging. Plus a four point guide to a great CV you can have in the mail tomorrow.
Unit 3: Blurbs for Selling, Media and PR
Samples of the six main blurbs every author needs - The Party Pitch (30 seconds), the Media Pitch, (three sentences), the Media Interview, the Publisher Paragraph (for the cover letter), the film pitch, and the ultimate back of the book blurb.
Unit 4: Creating Killer Cover Letters
The first thing editors have to do with a manuscript is convince their marketing department the book will sell. Get the six vital ingredients to the cover letter that will convince editors - AND their marketing departments - to buy.
Unit 5: Writing a Sizzling Synopsis
How long? What's the layout? Do you include excerpts? Should you tell the ending? What do you write for non-fiction? A synopsis is not an afterthought - it's powerful selling tool.
Unit 6: Perfect (and Profitable) Proposals
It can take 3-6 months to get a reply from a publisher. Here's how to write high quality proposals, what to submit, how to follow-up and multiple submit ethically.
Unit 7: Surviving and Reducing Rejection
How to reduce rejection, organisations to join, mentorships, critique groups and humorous rejection stories.
Unit 8: How to Sell Internationally
Why international? How to find publishers, the benefits of conferences, the pros and cons of agents.