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by Hazel Edwards
Course module outline
Unit 1: Bios that work for you, more than once
Bios for different audiences, written in the third person, great questions for interviews to 'pre-answer', target audiences for your book.
Unit 2: Using photos effectively to market yourself
What you need, scanning and emailing, photos for newspapers, pictures for presentations, colour or B&W?
Unit 3: Proposals: Yes, no or maybe?
Save time with proposals, include markets, previous publications and competitors. Two great sample proposals for books and multi media.
Unit 4: Administrivia: Streamlining boring stuff you must do
Letterheads, business cards, assessing achievements, business plans, success rates - a whole time management course in one lesson!
Unit 5: Sales points of your book
What is the 30 second grab? Sales reps, book shop staff and editors all need to know WHY your book is interesting and why it will sell.
Unit 6: Author talks, even if you're shy
Where to speak, payment or not, trial talks, hints for props and nervousness, plus a terrific list of survival tips for authors in transit.
Unit 7: Networking, NOT using up contacts
Where do you have contacts? What's the etiquette of reviewing? Great information to help you set up your own network systems.
Unit 8: Choosing apt and marketable titles
Tips for choosing top titles, using positive words, traps with too long titles and over ten hints to help pick memorable names that will sell.
Price: $66.00
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