by Michael Barker
Course module outline
Unit 1: Riches in those Rising Royalties
When a book goes into reprint, publishers start making money. No more cover artist, designer or editing bills to pay. Discover friendly ways to get rising royalties and share some of that extra profit too.
Unit 2: I'll Give You the World
Don't give away world rights unless your publisher can sell them. You think the English speaking world is the largest consumer of books? Think again. What's the population of China? Japan? Who does bigger print runs - Germany or England? Ja Wohl!
Unit 3: Getting Rights Returned
Has your book gone out of print? Have the rights come back to you? Have you thought about selling the book in other countries? You can - IF you own the rights!
Unit 4: Subsidiary Rights - Silly Little Things or Big Deal Possibilities?
What percentage should your publisher take for on-selling your translation or anthology rights? What is fair for film and TV rights? And what percentage should you get for the sometimes VERY lucrative merchandising rights?
Unit 5: Surviving the Deep Discount
Not getting much from your sales to the chains, wondering why you're getting paid on NET not RRP, or want to learn how to avoid getting paid a few cents a book - read on!
Unit 6: Electronic Rights
DVDs are almost old technology! Multimedia is spreading like wildfire. Websites use millions of words of content a day. It's all moving so fast! Hang on to your electronic rights. Your children will thank you one day!
Unit 7: Quick Tips for Small Clauses
Sometimes all you have to do is ask to get more author copies, postcards for publicity and better PR. And you won't even sound pushy.
Unit 8: Practise for Fun and Profit
Great scripts of 'before and after' role plays to laugh, learn and get professional in negotiating.