by Hazel Edwards
Marketing yourself as an author is not a matter of ego, it's a necessity for your work to be reviewed, discussed and bought.
Learn how to:-
- prepare for radio interviews
- discover opportunities to market work internationally
- find ways to sell in different formats
- work strategically via book proposals
- learn time management strategies
- get high impact book titles
- streamline 'administrivia' (the boring stuff you MUST do)
- use bios, blurbs and publicity photos more than once
- give information that will increase exposure
- prepare for interview questions
Usually it takes three media mentions before people will even buy your book. So don't wait for people to come to you, get these great media and marketing techniques today.
As a fulltime author, Hazel Edwards spends 40% of her time researching, 40% marketing and only 20% writing. The much translated There's a Hippopotamus on Our Roof Eating Cake has been read by millions and is just one of her 150 books for adults and children. Her range of publications includes eco-thriller Antarctica's Frozen Chosen, the production of multi media resulting from her 2001 Antarctic expedition and her young adult novel Fake ID (Lothian) which is being televised. Her latest book, Hand Me Down Hippo (Penguin) is in its third reprint already.
Hazel speaks at international conferences and believes in participant-observation research, mainly as an excuse for visiting unusual places. Asking questions, belly-dancing (not in public) and swimming are her hobbies. She also holds the Education portfolio for the Australian Society of Authors.
What people say:
'Every aspect of 'Marketing for Writers', is covered in practical terms. It is a comprehensive and enriching course... Hazel has made me aware of how much I can do to promote myself and my work. Through her tutorials I learnt to focus on specifics, to organise and be prepared for opportunities. I am encouraged and emboldened.' (Margaret Watts)